"WH Smith ... is asking £50,000 per title per week for places on its “adult gold” list of recommended reads in the run-up to Christmas. A less demanding £15,000 will ensure that any old book will be “read of the week” during the year." (via the Sunday Times)
For a cool one million quid you can have a RSB editorial devoted entirely to your latest title - just email me and I'll get it sorted. We may be expensive, but we're classy!