Victoria, over at Tales from the Reading Room, takes a look at "defamiliarisation":
Well, of course, when I started to think about this, all that came to mind were examples of people getting very upset over the issue of dashed narrative expectations. Back in the 50s and 60s in France, a new literary movement developed in reaction to the socio-political realism of Existentialism, and it was called the ‘nouveau roman’ or the new novel. What was new about the new novel was that it tried not to look like a novel at all. Rather in the way that modern art stubbornly refuses to draw pictures of things we might recognise, so the new novel attempted to dispense with character, plot, and often punctuation, to see how far you could bend the rules and still have something like representation. And, my God, did people hate it!