The challenge is that most of the information in the world is not yet online, which makes it impossible to find unless you know exactly what to look for - and where. In this process, Google accepts that what its partners and customers see as opportunities, critics might see as threats.
Take, for example, Google's new book search service. Millions of out-of-print and out-of-copyright books are gathering dust in libraries everywhere. Google Book Search aims to make these and many other works - and the information they contain - universally discoverable.